MOTO, or Mail Order/Telephone Order, is a type of payment processing used for transactions where the customer and merchant are not physically present together, such as purchases made over the phone or by mail. In MOTO transactions, payment details are manually entered by the merchant, typically into a virtual terminal, without the card being physically swiped or tapped. This form of processing is crucial for businesses that operate remotely or serve customers who prefer non-digital ordering options, offering a secure way to process credit card payments without requiring face-to-face interactions.
Although MOTO transactions represent a smaller share of overall payment processing in the digital age, they remain essential in specific industries like hospitality, utilities, and subscription services. Example: A travel booking company handling phone-based reservations relies on MOTO processing for 40% of its sales, offering convenience to customers who prefer personal assistance. Insight: While convenient, MOTO transactions are categorized as "card-not-present" transactions, which carry higher processing fees and a higher risk of fraud than in-person or digital payments. To counter this, businesses are increasingly implementing security measures such as AVS (Address Verification System) to verify the billing address and reduce the likelihood of fraudulent transactions.
Swipesum provides secure and efficient MOTO solutions tailored to your business, ensuring safe, compliant processing for remote orders. Our team helps you set up virtual terminals and implement fraud prevention tools like AVS and CVV verification, reducing risk and optimizing transaction costs. With Swipesum, your business can confidently accept MOTO payments, offering customers a reliable option for remote purchases while safeguarding against fraud.
