WinkBeds CEO, Dan Adler Shares His SwipeSum Success Story

Dan Adler is a lawyer turned serial entrepreneur. Adler is founder and CEO of WinkBeds, a brand known for its luxury mattresses that combine the latest innovations in sleep tech with time-tested and handmade manufacturing techniques. The WinkBed mattress features extra-firm coils around its perimeter for exceptional edge support. Additionally, the pillow top comfort layer incorporates gel foam, adding extra cushioning and enhancing overall pressure relief. The company was founded with his belief in a direct-to-consumer business model to ensure customers are getting the highest-quality products at the best prices with great customer service. Adler earned his BA from Penn State University, where he was a member of the men’s basketball team and his JD from the Cardozo School of Law.

What got you interested in making a mattress in the mattress industry?

As a professional and all-around active person, I developed an interest in optimizing my physical and mental health. Sleep is obviously a huge part of that. When it was time for me to replace my last mattress with a new mattress, I had a hard time finding a brand that resonated with me. I was also looking for a cooling mattress to help regulate temperature during sleep. Additionally, I was dealing with back pain and needed a mattress that could provide the necessary support and comfort. The WinkBed mattress offers excellent pressure relief, especially for those with back pain. I was ready to make an investment in a sleep product for my health and overall well being, but I just couldn’t stomach spending $3,000 – $5,000 for a top of the line in-store model. At that point, I casually started to investigate how much it actually costs to make a really nice mattress. I realized that physical retailers had grossly inflated margins and that the mattress business was ready for disruption.

Tell us about your experience working with SwipeSum.

Who wants to pay more for services that they could easily get at a reasonable price, especially in the competitive mattress industry? Not us, and definitely not you. We take pride in offering our customers the highest-quality product at the most affordable price. We also provide a lifetime warranty, reassuring you of our product's durability and our commitment to customer satisfaction. How do we do this? By cutting off the middleman and giving you the product you want directly, therefore avoiding all kinds of fees that lecherous businesses are always seeking to impose. Our friends at SwipeSum have created the same business model for the credit card processing industry, and that’s why we are happy to work with them.

Credit card processing is a necessary evil. As business owners, we never want to deal with it, but we need to be educated about it so we can make the best possible decisions and save as much money as we can. That way, we can invest more in creating a quality product and strengthening our brand, instead of wasting our resources away on counterproductive practices.

Once we started working with SwipeSum, we were able to stop worrying about our processing rates. After having operated under the assumption that all business paid the same amount of money for their processing, SwipeSum helped us learn about the many tricks that those who sell credit card processing take advantage of in order to swindle the customer. Hidden fees really add up after a while, so it’s important to work with a company that is fully transparent and whose modus operandi is free of sneaky charges and shady fees.

With SwipeSum we saved tens of thousands of dollars. It was extremely refreshing to see how hands-on they are in during this process. At WinkBeds, going above and beyond for our customers is at the heart of what we do, and SwipeSum also shares these values. They willingly and gladly educate you on how the processing business works; they make sure you know what to look out for, and then they help you negotiate to make sure you get the best rates.

This is why we urge all business owners who would like to save time and money to work with SwipeSum. It’s very likely that you might be getting ripped off right now, and the saddest part is that you’re probably not aware of it. Trust us – SwipeSum’s got your back, get started now. One thing our companies have in common is the belief that doing the right thing is always the right to do; so don’t be afraid to reach out them. You really have nothing to lose and everything to gain.

Other than credit card processing, what other unexpected expenses and costs came with launching hybrid mattresses at WinkBeds?

Packaging and shipping costs were higher than expected. The inclusion of pocketed coils in our hybrid mattresses enhances comfort and support. Additionally, memory foam layers provide exceptional pressure relief and contouring support, catering to various sleeping positions. Investing in a proper bed frame was crucial to enhance the overall sleep experience and address issues like back and neck pain. Mattresses are such large products so we had to figure out an innovative and cost-effective way to move them around the country. With scale, we were able to get our rates down considerably, but as a brand new company with no shipping history, you pretty much get the worst rates. It is very similar to credit card processing.

WinkBed mattress review during the pre-launch photo shoot video

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