A Comprehensive Guide to Vantiv and Vantiv Integrated Payments

Masterclass: Everything You Need to Know About Vantiv and Its Payment Processing Solutions

Vantiv, now known as Worldpay, has grown into one of the world’s largest integrated payment processors, providing a comprehensive suite of payment processing and technology solutions. Originally based in Cincinnati, Ohio, Vantiv began as a payment processor for U.S.-based merchants but, through strategic acquisitions and its merger with Worldpay, has expanded into a global leader in payment solutions. Vantiv offers a variety of payment processing options and technological solutions designed to help merchants optimize their operations and improve customer relationships.

Swipesum Can Help

If you're a Vantiv merchant or need direction on Worldpay integrations or merchant accounts, Swipesum is here to help. As a Worldpay and Vantiv integrated partner, Swipesum offers expert guidance and support to ensure businesses get the most out of these powerful payment platforms. Whether you're optimizing your current setup or need assistance with new integrations, Swipesum provides the expertise to make payment processing seamless and efficient.

Vantiv vs. Payrix: How They Compare

Vantiv and Payrix are both prominent players in the payment processing industry, but they cater to different markets with different focuses:

Vantiv Integrated Payments is a solution offered by Worldpay that allows businesses to process transactions securely through their systems.

Business Model and Target Market

• Vantiv/Worldpay is designed to cater to businesses of all sizes, including small businesses, enterprises, and eCommerce merchants. Its infrastructure supports in-store, online, and mobile payments, giving businesses the tools to manage transactions across multiple channels.
• Payrix, by contrast, focuses on SaaS platforms and Independent Software Vendors (ISVs). Its embedded payment solutions allow SaaS platforms to integrate payments directly into their software, enabling them to monetize payments and offer a white-labeled experience.

Product Features

• Vantiv/Worldpay provides a broad range of services, from card processing and ACH payments to fraud prevention and reporting tools. Its solutions cover all aspects of payment processing, including POS systems and global eCommerce support.
• Payrix focuses on API-driven embedded payments for SaaS platforms, with services that simplify payment facilitation and offer customizable solutions for developers.

Flexibility and Integration

• Vantiv/Worldpay is well-suited for businesses that require a full-service payment processor with strong omnichannel capabilities and international support.
• Payrix, on the other hand, is more appropriate for SaaS providers seeking to embed payment solutions directly into their platform with seamless API integration.

Vantiv vs. Worldpay: The Evolution

Pre-Acquisition (Vantiv)

Before acquiring Worldpay, Vantiv was primarily focused on U.S.-based payment processing, offering services that catered to traditional credit and debit card processing for brick-and-mortar and eCommerce merchants.

Post-Acquisition (Worldpay)

After acquiring Worldpay, Vantiv adopted the Worldpay name and expanded its operations globally. Worldpay added to Vantiv's capabilities by offering cross-border payment solutions, fraud management tools, and expanded support for alternative payment methods such as Apple Pay, Google Pay, and cryptocurrencies.

This merger turned Worldpay into a global leader in the payments industry, with the infrastructure to support payments in over 120 currencies.

Vantiv’s Key Features and Solutions

1. Comprehensive Payment Processing

• Vantiv supports credit card, prepaid card, ACH, and gift card transactions, enabling businesses to accept payments through multiple methods.
• Its payment gateway provides seamless processing for eCommerce, retail, and mobile environments.

2. Integrated Commerce Technology

• Vantiv’s commerce technology is integrated into a vast array of point-of-sale (POS) systems, with a partner network of over 3,000 POS software developers and value-added resellers. This allows merchants to streamline payment acceptance across a variety of POS environments.

3. Award-Winning Customer Service

• Vantiv has built a reputation for its award-winning customer service and value-added solutions. It offers merchants personalized, consultative support to help optimize their payment processes, simplify workflows, and grow revenue.

4. Risk Management and Security

• Vantiv’s solutions provide robust risk management tools to help merchants manage payment fraud and reduce chargebacks. Its gateway is fully PCI compliant, ensuring the security of transactions and protecting businesses from fraud and data breaches.

5. eCommerce SMB Payments

• Vantiv simplifies eCommerce payments for small to medium-sized businesses (SMBs) by offering a range of payment solutions, including payment processing, risk management, and intelligence tools to grow their businesses and strengthen customer relationships.

Vantiv’s Integration and Setup

How to Integrate Vantiv Payment Gateway

Vantiv integrates with software companies and technology services firms to embed payment processing into both front and back-office applications, simplifying business operations for merchants.

To configure the Vantiv payment gateway:

1. Enable the integration in the Admin→App Store.
2. Set the required credentials to work with Worldpay and determine the fraud detection level appropriate for your business.
3. In the Admin→Payment Methods section, specify the type of card action to be performed and control who can use this payment method.
4. Vantiv’s integration is commonly implemented for distributors who use the Vantiv/Express integration with ERP systems, such as TIMS or Eclipse.

It is important to request automated file pulls from Zuora to ensure smooth operations and timely reporting.

Benefits of Using the Vantiv Payment Gateway

1. Payments Technology & Intelligence

Vantiv’s payment gateway offers the technology, intelligence, and risk management tools that businesses need to grow. By utilizing eCommerce payments solutions, Vantiv helps businesses acquire, convert, and retain profitable customer relationships.

2. Secure and Reliable Payment Processing

With fully PCI compliant systems, Vantiv ensures the security and integrity of transactions. This compliance is crucial for protecting sensitive customer data and maintaining trust.

3. Comprehensive Risk Management

Vantiv’s risk management tools are designed to mitigate fraud and help businesses reduce chargebacks. This ensures that merchants can confidently process payments while focusing on growing their business.

4. Value-Added Services

Vantiv’s value-added services offer businesses the insights and tools needed to improve their customer conversion and retention strategies. Its advanced reporting and analytics provide the intelligence necessary to optimize payment operations.

Acquisitions that Shaped Vantiv’s Growth

Vantiv has grown through several key acquisitions, which have enhanced its capabilities and broadened its services:

1. Element Payment Services (2013): Brought tokenization and encryption technologies to Vantiv, improving the security of its payment solutions.
2. Mercury Payment Systems (2014): Focused on providing payment processing solutions for small and medium businesses and POS systems, expanding Vantiv’s SMB market presence.
3. Worldpay Group (2017): This acquisition was a transformative event, turning Vantiv into a global payment processor with cross-border capabilities.
4. Paymetric (2017): Enhanced Vantiv’s B2B payment processing, particularly for companies using ERP systems like SAP and Oracle.

Conclusion: Vantiv as an Essential Payment Solution

Vantiv, now operating as Worldpay, has evolved into one of the most powerful payment processing platforms available. With its global reach, omnichannel capabilities, award-winning customer service, and secure infrastructure, it remains a trusted choice for businesses of all sizes. Whether you're looking to accept payments in-store, online, or via mobile, Vantiv/Worldpay provides the comprehensive tools and support you need to grow your revenue and streamline payment processes.

With Swipesum’s consulting and support services, businesses can make the most of Vantiv/Worldpay’s full range of payment solutions, ensuring that payment processing becomes an asset to your business rather than a burden.

By choosing Vantiv, you're partnering with a payment processor that is built for the future, ready to scale with your business and adapt to the changing needs of the market.